Russia’s Sputnik reports that China’s smartphones gained a market share of 55% in Russia in 2020, according to the research data released by M.Video-Eldorado, the largest retailer of electronics and home appliances in Russia. More about smartphone Russia news below.
Among them, Honor, Xiaomi and Huawei contributed to 45% of total sales volume. In addition, other Chinese smartphone brands such as ZTE, OPPO, VIVO, Realme and OnePlus also demonstrated good sales performance in the Russian market.
In 2020, a total of 31.5 million smartphones were sold in Russia, 17.3 million of which come from China. The figure grew by 15% year on year, with China’s smartphones seeing a further improvement in share in Russia.
Russians purchased more than 520 thousand devices for the total amount about 42 billion rubles. Average cost was about 80 thousand rubles. Piece sales of a segment were in the fourth quarter 4.5 times more, than in the third quarter and 3 times above, than from January till September.
Penetration of smartphones with support of networks of fifth generation in the Russian market is promoted by expansion of the range, including devices from average price range and also the keen interest in devices is more expensive than 50,000 rubles. Sales of the first smartphones with a 5G started in the fourth quarter 2019, for the end of 2020 more than 100 models were already available to the Russian consumers, the most available in M.Video is Honor 30S (24,990 rubles now). At the end of 2020 in the market of sale of smartphones worth from 20 to 30 thousand rubles in quantitative expression increased by 23%, leaders – for 48% in pieces. Only in a segment of smartphones from 50,000 rubles about 20% of piece sales were the share of models from a 5G.
In M.Video and Eldorado networks the share of devices with support of a 5G made 2.5% on piece sales and 8% in money that above, than on average in the market – 1.5% in pieces and 7% in money. smartphone Russia
The Apple company which provided the first models with support of a 5G only in the fourth quarter 2020 became popular producer in the Russian market in this segment – sales of iPhones 12 and 12 Pro began on October 23, 2020, iPhone 12 mini and 12 Pro Max – on November 13, 2020 goad. Among brands Honor, Samsung, Huawei and Xiaomi were also among leaders.
In number of five most sold smartphones with support of networks of the last standard there were three iPhone 12 models at once. The rating of best-sellers with a 5G looks as follows: iPhone 12 (128 GB), iPhone 12 Pro Max (256 GB), Samsung Galaxy S20 Ultra (128 GB), Honor 30 (128 GB), iPhone 12 Pro (128 GB).
The Russian market of smartphones grew by 14.3% smartphone Russia
The volume of the Russian market of smartphones in 2020 reached 31 million pieces that is 2.3% more, than the previous year. In money of sale of devices increased by 14.3%, to 572 billion rubles. Data of MTS demonstrate to it.
According to Kommersant with reference to a research of MTS, high growth rates (+39.2%) in 2020 showed a segment of smartphones worth from 50 thousand rubles. At the same time Russians became more rare to buy inexpensive devices (to 5 thousand rubles): their sales were reduced by 15% against the background of increase in demand for devices of average and high price segments. The average cost of smartphones in Russia increased by 12% to 18.5 thousand rubles.
A third of smartphones in Russia is on sale on the Internet
The volume of the Russian market of smartphones in the third quarter increased 2020 by 5% whereas sales of devices on the Internet rose more than twice. 34% of tubes are sold online against 32% in the second quarter of 2020, data of Counterpoint Research analytical company demonstrate (are promulgated at the end of November of the 2020th).
According to experts, the long-term shift of demand for smartphones from offline in online was outlined that is promoted by several factors, including social distancing of people, restrictions introduced by the authorities because of a pandemic of a coronavirus of COVID-19 and development of entertaining Internet services.
Most of all smartphones in an online segment sell “M. to Video Eldorado” — the share of the retailer in July-September, 2020 reached 32.5%, having decreased from 35% three months before. Svyaznoy (18.5%) and MTS (12.5%) were located with a trace.
M of Video Eldorado”: the share of expensive devices in sales of smartphones reached 30% smartphone Russia
The group “M of Video Eldorado” analyzed demand on smartphones cost more than 50,000 rubles in 2020. The share of smartphones from upper price range in pieces according to the results of eight months 2020 reached 30% in money and 7% in pieces. Since 2017 interest in expensive smartphones grew twice as in kind, and in monetary. Every fourth device from an upper price segment in 2020 was purchased in M.Video or “Eldorado”. smartphone Russia