Crispy Subtitles

​A new AI-powered Google Chrome extension will automatically turn on YouTube extensions if it detects you are eating noisy chips.

I doubt few people have not experienced hearing a movie, TV show, or video while someone next to you is loudly eating chips.

To make it easier to watch YouTube videos, creative agency Happiness Saigon partnered with Frito-Lay to create the ‘Lay’s Crispy Subtitles’ browser extension that automatically enables YouTube captions when it detects you are eating chips.

To achieve this, Happiness Saigon trained an AI algorithm using 178 hours of recording people eating chips from all over the world. 

BleepingComputer tried out the extension and was pleasantly surprised by how the extension immediately turned on YouTube captions when our microphone picked up the noisy sound of eating chips.

YouTube watchers will know when the Lay’s Crispy Subtitles extension is at work as it will also briefly display the extension logo in the top right corner of a video when it activates captions, as shown below.

Lay's Crispy Subtitles auto-enabling captions
Lay’s Crispy Subtitles auto-enabling captions

BleepingComputer performed some tests with other food groups, such as peanuts, carrots, and cereal.

While peanuts and carrots were not noisy enough or crunchy enough, eating cereal also enabled captions in our tests to see what would trigger the extension.

However, your results may vary depending on how noisy you eat your food.