Marketing Podcast with Shani Godwin

Headshot of Shani Godwin - a guest on the Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerful brand content.

Questions I Ask Shani Godwin:

  • Tell me about how you started Communique USA nearly two decades ago.
  • Can you tell me more about your coaching program, JOY Economics?
  • Was creating this program a pivot for you as an agency?
  • What are the basics of JOY Economics?
  • How do you measure joy?
  • How do you help people identify and work on breaking habits that ultimately end up causing stress?
  • Can you share some stories from people that you’ve worked with who have made significant changes?
  • Since the pandemic started, have you witnessed an even greater desire for this idea of bringing joy back into their business, or are we still in panic mode?

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Headshot of Sophia Godkin

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