Electric vehicle startup Lucid Motors is the latest to chime in on mounting “Apple Car” rumors, with the company’s CEO saying he welcomes competition from new industry entrants like Apple.

Peter Rawlinson pooh-poohed concerns of Apple muscling its way into the burgeoning EV market on Tuesday, telling CNBC’s “Mad Money” host Jim Cramer that there is enough room for multiple new players.

“I welcome the competition from a company like Apple,” he said. “Ultimately, you know, this is a technology race. Tesla recognizes that and Lucid recognizes that, and I think that’s what differentiates so many of the traditional car companies.”

Apple is widely rumored to be searching for a manufacturing partner to build an electric self-driving vehicle of its own design. Recent scuttlebutt pointed to a tie-up with Hyundai after the Korean carmaker said it was discussing a deal that would see Kia develop and produce a branded vehicle. The company quickly walked back those statements following a media firestorm that goosed its stock price.

Automotive insiders have largely dismissed Apple’s potential to create waves in an industry that is notoriously treacherous for newcomers. Rawlinson, however, sees things differently.

“There’s always room for new entries, and don’t … underestimate the [car] market, because this isn’t a market for EVs. There’s no such thing as an EV market,” said Rawlinson. “This is a market for cars and EVs will penetrate and completely fill that.”

Most recently, a report last week suggested Apple could turn to longtime supplier Foxconn or auto contract manufacturer Magna International for manufacturing duties, as talks with more established firms fell through.