OnlyFans has launched its first “creative fund” as it looks to further expand away from the adult content it is best known for.

The site – which allows content creators to sign up fans as subscribers, and offer them exclusive content – has become best known for its association with sex workers, who can sell pornographic content.

But OnlyFans itself has regularly stressed that it wants to make its platform welcoming to all kinds of creators, focusing on artists, chefs, celebrities and more in addition to the sex workers who have made it so famous.

It is for that reason the site has opened applications for its new creative fund, focused on boosting the creative industries, starting with music. The fund will look to give a £20,000 grant to four artists, who will be selected by a panel including UK musician Stefflon Don and OnlyFans’ chief executive, Tim Stokely.