On the other hand, Vi (formerly Vodafone Idea Limited), which was the market leader for about 25 years, lost out on some 1.62 lakh subscribers during the same period. With 2.5 crore mobile subscribers, its market share is 37.01% in Gujarat.
Gujarat added some 2 lakh new mobile subscribers in December 2020. Airtel also added 2.55 lakh new subscribers in the same month with the total settling at 1.11 crore mobile subscribers, whereas state-owned telecom operator, BSNL lost 2.2 lakh subscribers.
Well-placed sources confirmed that Jio with its affordable tariff plans made it the preferred telecom operator in the state. “Jio has become the leading operator in Gujarat with a 2.54 cr subscriber base and a 37.51% customer market share,” mentioned Parimal Nathwani, director, corporate affairs, Reliance Industries Limited, in a tweet. “With the best network and affordable rate, this has been achieved in less than 4.5 years to beat Vodafone Idea, which was a market leader in the state for 25 years.”
Vodafone Idea Limited refused to comment on TOI’s email query regarding the declining market share in Gujarat and the company’s plans to regain lost ground.
In its Q3 result announcement, Mukesh Ambani, chairman and managing director, Reliance Industries Limited, said, “Jio will continue to accelerate the rollout of its digital platforms and indigenously developed next generation 5G stack and make it affordable and available everywhere.”
However, the telecom operator lost some 14.21 lakh subscribers pan-India.
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